Marketing Public Relations in 3 Easy Steps

Step 1

Develop a news-worthy, informative release that both introduces your company and informs a targeted audience about anything from new key hires, new service offerings, how a political climate affects your small business, or promoting your attendance of an event.

The key in step one is to write the release so that it both informs without sounding promotional and uses key words, a couple of links, and an About Us.

Step 2

Prepare the release, select related topics, identify relevant keywords and target its distribution based on geography and interest.

A targeted release will result in more valuable traffic. What you don’t want to do is submit releases that drive a tremendous amount of traffic that never convert to something more.

Step 3

Choose a delayed send of the release. The release should be timely, but sending the release out on a Friday night will result in it being seen as “old news” by the public come Monday morning.

Conclusion ::

Your online press release is as easy to distribute as cut and paste. It’s more powerful than self-serving online banner ads and it’s much less expensive than you might think.

Give online press releases a try. You’ll see that it’s really pretty easy.

Search Engine Optimization Basics

Search Engine Optimization (SEO) has been defined as a subset of Search Engine Marketing (SEM). SEO is a technique to enhance the organic search engine rankings and increase the online visitors for a website by incorporating various changes on and off the website.

SEO is an amalgamation of a number of activities. For a successful SEO campaign, some of the important activities are:

1. Targeted Keyword Research
Keywords form the backbone of any SEO campaign. A successful SEO campaign needs the right keyword selection satisfying the business model and objectives. Keyword research may be performed using various tools like Google Suggest, Overture Keyword Suggestion, Word Tracker amongst others.

2. Competitor Analysis
Competitor analysis includes studying various competitors' websites and analyzing the strategies used by them to optimize their websites. This study includes the analysis of their target keywords, role business model and optimization strategies used by your business competitors.

3. On Page Optimization
On page optimization has the highest tangible value amongst various SEO activities. The website pages are tweaked and optimized for better search engine rankings. Some of the important on page optimization activities include meta tags revision, use of heading tags (h1/h2), image optimization (including size reduction and addition of alternative text), file renaming and optimizing the over all website architecture.

4. Off Page Optimization
Inbound links from thematically similar websites result in a high Google Page Rank making it favorable for search engines.

5. Technical Optimization
There are many technical factors that command consideration to help boost the search engine rankings for a website. Some of these factors include canonical indexing, custom error pages amongst others.

The aforementioned are only a few of the activities that lead to a successful SEO campaign. High rankings and traffic is an outcome of a blend of various Search Engine Optimization activities performed continuously over time. These further yield a higher ROI than most marketing activities that exist.

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