The term digital marketing has emerged recently in the world of professional marketing. Whilst digital marketing include so many technique and practice enclosed within the Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.
Indeed, there was no terminology to describe the actions of companies made to reach their prospects / customers across all digital media (computer, mobile phone, podcast player, video games and display dynamic - billboard outside & TV point of sale). The digital marketing is a discipline designed to promote products and services using a medium or a digital communication channel to reach consumers in a personal way, ultra-targeted and interactive for a reasonable cost.
In view of the rise of new media companies are entrain to change their marketing organization. Thus, the Internet marketing experts see their scope of responsibilities grow to encompass the issues of digital marketing. They must learn to target consumers not only on the Internet, but on all digital media. Those responsible for advertising will also have to learn to control this area. As an example of the evolution of media consumption, an American teenager spends more time playing video games than watching television. To reach these consumers in grass, companies will therefore have to seek ways to be present in an intelligent manner in video games.