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Wednesday, July 1, 2009

Top 11 Internet Marketing Tools that a Internet Marketer Should Use

While looking for some internet marketing tools, I landed on Evan Carmichael's post The Top 11 Tools You’ve Never Heard Of for Internet Marketers - SEO University. I found these tools very important so featuring the same on my blog.

Firefox Extensions

1) Firefox Extensions (https://addons.mozilla.org/en‐US/firefox/) - Add-ons are extensions of the browser that add new functionality to Firefox or change its appearance

  • Pros: Tools work right within your browser, very quick, very powerful, and very free
  • Critiques: None ‐ critiques usually resolved with extension updates
  • Cool: Audit a clients site live: SE issues, opt. improvement
  • Cost: FREE

2) IceRocket (http://www.icerocket.com/)
- IceRocket is an Internet search engine specialized in searching blogs.
  • Pros: Real‐time monitoring of blogs/social media, Link, topic & trend tracking tools
  • Critiques: Can’t search videos directly, Some searches take up to a minute to load
  • Cool: BigBuzz Search
  • Cost: FREE

3) Google Geo Search
(http://www.contentranch.com/google-geo-search-tool/) - The Google Search Tool is a simple tool that creates a url to the official google search page based on the location and data center you choose.
  • Pros: Search Google by region, Simple to use, quick and streamlined
  • Critiques: None
  • Cool: No ads, No clutter
  • Cost: FREE

4) Domain Report Tool
(http://www.bruceclay.com/web_rank.htm) - The Domain Report tool will check Google, Yahoo! Search and Live Search to see how many pages for each site are indexed in each engine.
  • Pros: Tally & compare search engine indexing, Determine competitor search presence
  • Critiques: No export option, Can take up to 5 minutes
  • Cool: Free! Even without ‘Bruce Clay’ subscription
  • Cost: FREE

5) BackTweets
(http://backtweets.com/) - Search for links on Twitter.
  • Pros: Search Twitter for links to your site, See’s through compressed URL’s, Sort results by date or user
  • Critiques: None
  • Cool: Set up regular RSS updates
  • Cost: FREE

6) Know’em
(http://knowem.com/) - KnowEm checks the availability of your brand name, user name or vanity URL on 120 popular Social Media websites.
  • Pros: Check brand‐name availability for 120 social networks, Very quick and easy!
  • Critiques: Occasional network error when pinging site(s)
  • Cool: Promote brand cohesiveness, Monitor brand/identity theft, Can automatically register your username for extra$$
  • Cost: FREE

SpyFu (http://www.spyfu.com/) - Spy on your online competitors and download competitors keywords and adwords.
  • Pros: Great competitive insight on PPC & Organic, Works in browser, quick & thorough, Free stuff is good – though you can subscribe for more
  • Critiques: Busy interface, Not intuitive as to what a particular button/tool does
  • Cool: Dashboard: charts and data mash‐ups
  • Cost: FREE plus subscription options

8) Backlink Checker Tool
(http://www.smartpagerank.com/pagerank-backlinks.php) - Enables webmasters to check their pagerank, monitor the PR of competitor’s backlinks, estimate a value of their site, and more.
  • Pros: Quickly oversee a site’s backlinks, Show which links have the ‘nofollow’ tag, List anchor text for incoming links as well as their PageRank
  • Critiques: Don’t forget the ‘http://’ or it returns no results
  • Cool: Smartpagerank.com also has other useful tools
  • Cost: FREE

9) GSiteCrawler
(http://www.gsitecrawler.com) - Windows Generator for Google SiteMap Files.
  • Pros: Crawl simulation provides detailed spidey‐vision, View canonical and duplicate content issues, aborted URLs, page, file sizes and more, Automatic XML sitemap creation
  • Critiques: Large sites may take a few hours and need to be run overnight, Crawlers will get stuck in a loop on sites with dynamic URLs
  • Cool: One‐stop audit shop, Exports multiple reports
  • Cost: FREE

10) Google Insights for Search
(http://www.google.com/insights/search/#) - With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
  • Pros: Identify phrases by topic/brand/category you want to rank on, Geo‐target where to sell your products, Identify product seasonality, Identify if news stories relate to spikes in searches
  • Critiques: No “real” search frequency number only relative comparison
  • Cool: Breakout tool identifies phrases rising in search frequencies
  • Cost: FREE

11) Epiar Negative Keywords Lists
(http://www.epiar.com/ppc-negative-keyword-lists/) - Negative keyword targeting is becoming increasingly popular to weed out worthless impressions and clicks in pay-per-click (PPC) campaigns.
  • Pros: Save 5% to 40% on PPC spend! And maintain/increase sales, Quick! Set of 14 or 19 online questions, Premium NKL custom keyword research per PPC campaig, Instantly generates list of top 2500 or 5000 negative keywords
  • Critiques: Not free
  • Cool: Premium NKL prioritized: Top 250 for Yahoo! or Top 65 for MSN
  • Cost: One time fee; no subscription