Here is a checklist of some important questions to evaluate the quality of your website:
Accessibility 
- Are the content structurally separate elements of navigation?
- Is the site compatible with all browsers?
- Is it compatible with the coding standards W3C? Is it valid HTML / CSS?
- Alt tags are in place on all important images?
- Alternative text being put in place to transmit vital information in images and multimedia files?
Navigation 
  - The text visible on the      links provides a clear indication of where they lead? 
- Depth - what is the      maximum number of clicks it takes to reach a page in the depths of the      site? 
- Responsiveness to click      - is this a response is given immediately (0.1 seconds) after a click is      made on a hyper link? 
- Is it intuitive to      navigate? Are      there any links or buttons understood as text, which are not click able?      
- Readability (already      discussed somewhat): the type and size of fonts used. 
- THE GOAL of the site is      clearly identifiable? The objective should become clear within a few      seconds without need to read a lot. 
- A call to action on each page, not dead.
Design 
  - Is the design of the      site is aesthetically attractive? 
- The colors used are they      harmonious and logically linked? 
- Is the choice of colors      are visually accessible? (For example have a fairly high contrast to help color      blind and partially sighted people to read the site appropriately) 
- Is the design is adapted      to your audience The standard size of the text should be legible, for      visitors who do not know how to adjust their browser. 
- The policies must be easily legible and degraded with elegance. This should give good results with various screen resolutions.
Content 
  - Whether your website      subject is brief and informative as well? 
- Is the writing style of      the site is suitable for the purpose and "speaks" the target      audience? 
- The body of texts is      limited to less than 80 characters per line? 
- The contrast between the      text and background color is it enough to make reading easy? 
- In the articles, there      should be links to more detailed explanations on specific issues or      definitions of terms jargon. Do you do that? 
- Have you about page identifying the author of content or credits to the source for articles that were not written by the site owner himself?
Security 
  - No obvious security hole?      
- Your forms are resistant      to the special characters? 
- Your private directories      are protected by passwords via the file. Htaccess? 
- Whether the public      directories (cgi-bin, images, etc.) are indexed or do you have in place      permission settings to block access? 
- The customer data are      stored online, if so, this database is adequately defended it against      external access? 
Other technical considerations 
  - Does the site load      quickly - even for users with a modem? 
- Are all the links      (internal and external) are valid and active? 
- The scripts are free of      errors? 
- Is the site free of      errors on the server side? 
Other considerations Marketing 
  - The site is properly      optimized for search engines (essential text stressed, title tags      relevant, as the text presented to H1, reliable and outgoing links      contextually linked, etc.)? 
- Is the home page      encourages visitors to go further in the site or to the basket? 
- Does the site contains      elements designed to encourage future visits (i.e. with a contest, a      newsletter, the "tell a friend", a forum with an option '      registration, a toolbar download, RSS, 
- The file Robots.txt is      it configured? 
- The Sitemap: is it      available?
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