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Thursday, December 11, 2008

Online Reputation Management: Monitor Your Online Reputation

At the time to use a service or buy a product, consumers and businesses use the Internet as a source of information and comparison. A recent study published by a renowned organization informs that 60% of users are in search engines to find information on a product and / or service. This means that the content of the Internet has a significant influence over the decision of consumers to make a purchase. That is solely depends upon your e-reputation i.e. How someone, something is seen on the Internet.

That is why the quality of content pages published on the Internet is increasingly important. It is crucial that potential customers are not getting pernicious information, which runs counter to your products and services. There are various online strategies to resolve this type of publicity damages, but the main thing is to know what is said about your business on the net.

If you are a victim of a pernicious and negative publicity in the search results in any form whatsoever. Search Engine Reputation Management (or SERM) tactics can help you to shelter your reputation from the negative search results that are visible on some important search engine queries. To do that you need to analyze each particular case and puts in place a strategy personally to resolve any problem of negative reputation. This will include a review of search results, forums and blogs for inherent opinions on company products or under your name.

How can you monitor your online reputation?

Search engines are probably the most important source to monitor your reputation. Use these search services for a search by name, company or product.

Blogs are becoming more and more influence on the services listed below, you can browse the blogosphere.
Google Blog Search

News services quickly to show whether it is news about your company or its products.
Tip: Use the possibilities of a news alerts via e-mail that fit your supervised terms, to inform.
Google News
Yahoo News
MSN News


samanta fox said...

The great thing about the web is that everyone can have their say. And the worst thing about the web is that everyone can have their say! Which also means that one person can do damage to someone’s reputation whether or not it is deserved. So I agree that monitoring our online reputation is as important as any off line monitoring that we have become accustomed to doing, such as with our financial records. I guess the challenge is learning to become accustomed to doing the monitoring, and then knowing what to do with the information we find as well as being very careful to conduct business in a way that does not allow negative credibility issues to stick.

lara said...

Love articles like this - concise, easy, useful. Like the DAM format (Definition, Application, Marketing Strategy) - makes it so easy to pick the most relevant bits. Thanks!

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Bendz said...


Good post.
Reputation is a must in online business too... Interesting...

Nice blog and keep it up.


Inder said...

well everything in the article is worth noticing..
internet reputation is greatly required to have a good online/offline business....

Brand4profit said...

Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.