SEO Recommendations By Google For Website Owners!!

I was reading an article on Google regarding What is an SEO? Does Google recommend them? And I found something very interesting there. Initially that article was mainly focused on providing negative information about SEO like SEO scam information and the disadvantages of SEO. But now they have re-written that article and supported the SEO techniques and valuable services.

Google have recommended some valuable services of SEO for website owners in its article. That includes:

• Reviewing and providing recommendations on your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Managing online business development campaigns
• Keyword research
• SEO training

Google have also suggested the website owners regarding when they should hire a SEO for the website. In its article, Google recommend that an SEO should be hired at the starting level of website design or before the website launching. So that a website owner and SEO can make a website Google friendly and remove all the technical errors/reasons from the website that could affect negatively to the website in the future.

Important questions to assess the quality of your site

Here is a checklist of some important questions to evaluate the quality of your website:

Accessibility

1. Are the content structurally separate elements of navigation?
2. Is the site compatible with all browsers?
3. Is it compatible with the coding standards W3C? Is it valid HTML / CSS?
4. Alt tags are in place on all important images?
5. Alternative text being put in place to transmit vital information in images and multimedia files?

Navigation

1. The text visible on the links provides a clear indication of where they lead?
2. Depth - what is the maximum number of clicks it takes to reach a page in the depths of the site?
3. Responsiveness to click - is this a response is given immediately (0.1 seconds) after a click is made on a hyper link?
4. Is it intuitive to navigate? Are there any links or buttons understood as text, which are not click able?
5. Readability (already discussed somewhat): the type and size of fonts used.
6. THE GOAL of the site is clearly identifiable? The objective should become clear within a few seconds without need to read a lot.
7. A call to action on each page, not dead.

Design

1. Is the design of the site is aesthetically attractive?
2. The colors used are they harmonious and logically linked?
3. Is the choice of colors are visually accessible? (For example have a fairly high contrast to help color blind and partially sighted people to read the site appropriately)
4. Is the design is adapted to your audience The standard size of the text should be legible, for visitors who do not know how to adjust their browser.
5. The policies must be easily legible and degraded with elegance. This should give good results with various screen resolutions.

Content

1. Whether your website subject is brief and informative as well?
2. Is the writing style of the site is suitable for the purpose and "speaks" the target audience?
3. The body of texts is limited to less than 80 characters per line?
4. The contrast between the text and background color is it enough to make reading easy?
5. In the articles, there should be links to more detailed explanations on specific issues or definitions of terms jargon. Do you do that?
6. Have you about page identifying the author of content or credits to the source for articles that were not written by the site owner himself?

Security

1. No obvious security hole?
2. Your forms are resistant to the special characters?
3. Your private directories are protected by passwords via the file. Htaccess?
4. Whether the public directories (cgi-bin, images, etc.) are indexed or do you have in place permission settings to block access?
5. The customer data are stored online, if so, this database is adequately defended it against external access?

Other technical considerations

1. Does the site load quickly - even for users with a modem?
2. Are all the links (internal and external) are valid and active?
3. The scripts are free of errors?
4. Is the site free of errors on the server side?

Other considerations Marketing

1. The site is properly optimized for search engines (essential text stressed, title tags relevant, as the text presented to H1, reliable and outgoing links contextually linked, etc.)?
2. Is the home page encourages visitors to go further in the site or to the basket?
3. Does the site contains elements designed to encourage future visits (i.e. with a contest, a newsletter, the "tell a friend", a forum with an option ' registration, a toolbar download, RSS,
4. The file Robots.txt is it configured?
5. The Sitemap: is it available?

Newbie Bonus: Almost Everyone is Entitled

When Google index a new website, the particular website receives a bonus for a period of two to three months that is known as “newbie bonus” in the SEO jargon. This literally means "Bonus for new".

Google places the new site on the first pages of results for related keywords, sometimes even in the top 10. Thus, the webmaster has got the opportunity to prove itself and demonstrate that its site is interesting and can sustain the current positions in Google rankings. Depending on the number of visits during the first month and the evolution of content, Google decides if the site should be removed from the top 10 or not.

So to get good positions over Google, It is important to ensure that regular changes in the content should be made so that search engines can observe that it's a living site and not a ruin and you could be benefited by newbie bonus provided by Google.

Google Included Hindi In Its Translate Service

Google has launched the Google Translate in Hindi. This feature will give an ease to users to convert from English to Hindi.

Users can avail this service at http://www.google.com/translate_t and view any page from English to Hindi. In addition you can also type using your normal keyboard. For example if you type “aap”, it will automatically convert into Hindi. You do not need to use any special keyboard to type Hindi sentences.

Also you can add an iGoogle Gadget and get access to Hindi, Tamil, Telugu, Kannada and Malayalam and create their own scraps or blogs in these languages.

Presently Google Translate Service allows for translation of English into 14 languages including Arabic and Hindi. The company announced on its web site that it is working to include more languages.

"We're working to support other languages and will introduce them as soon as the automatic translation meets our standards. It's difficult to project how long this will take, as the problem is complex and each language presents its own unique challenges," Google added.

Digital Marketing - A New Era Of Marketing

The term digital marketing has emerged recently in the world of professional marketing. Whilst digital marketing include so many technique and practice enclosed within the Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.

Indeed, there was no terminology to describe the actions of companies made to reach their prospects / customers across all digital media (computer, mobile phone, podcast player, video games and display dynamic - billboard outside & TV point of sale). The digital marketing is a discipline designed to promote products and services using a medium or a digital communication channel to reach consumers in a personal way, ultra-targeted and interactive for a reasonable cost.

In view of the rise of new media companies are entrain to change their marketing organization. Thus, the Internet marketing experts see their scope of responsibilities grow to encompass the issues of digital marketing. They must learn to target consumers not only on the Internet, but on all digital media. Those responsible for advertising will also have to learn to control this area. As an example of the evolution of media consumption, an American teenager spends more time playing video games than watching television. To reach these consumers in grass, companies will therefore have to seek ways to be present in an intelligent manner in video games.

Spammy Robots List

Here is a list of some unwanted robots, that crawl your web pages for email address to spam you with advertisements. They can also be referred to as Spiders, Web Wanderers, and Web Crawlers. You can block these by using this code:

Code:

User-agent: aipbot
Disallow: /

User-agent: ia_archiver
Disallow: /

User-agent: Alexibot
Disallow: /

User-agent: Aqua_Products
Disallow: /

User-agent: asterias
Disallow: /

User-agent: b2w/0.1
Disallow: /

User-agent: BackDoorBot/1.0
Disallow: /

User-agent: becomebot
Disallow: /

User-agent: BlowFish/1.0
Disallow: /

User-agent: Bookmark search tool
Disallow: /

User-agent: BotALot
Disallow: /

User-agent: BotRightHere
Disallow: /

User-agent: BuiltBotTough
Disallow: /

User-agent: Bullseye/1.0
Disallow: /

User-agent: BunnySlippers
Disallow: /

User-agent: CheeseBot
Disallow: /

User-agent: CherryPicker
Disallow: /

User-agent: CherryPickerElite/1.0
Disallow: /

User-agent: CherryPickerSE/1.0
Disallow: /

User-agent: Copernic
Disallow: /

User-agent: cosmos
Disallow: /

User-agent: Crescent
Disallow: /

User-agent: Crescent Internet ToolPak HTTP OLE Control v.1.0
Disallow: /

User-agent: DittoSpyder
Disallow: /

User-agent: EmailCollector
Disallow: /

User-agent: EmailSiphon
Disallow: /

User-agent: EmailWolf
Disallow: /

User-agent: EroCrawler
Disallow: /

User-agent: ExtractorPro
Disallow: /

User-agent: FairAd Client
Disallow: /

User-agent: Fasterfox
Disallow: /

User-agent: Flaming AttackBot
Disallow: /

User-agent: Foobot
Disallow: /

User-agent: Gaisbot
Disallow: /

User-agent: GetRight/4.2
Disallow: /

User-agent: Harvest/1.5
Disallow: /

User-agent: hloader
Disallow: /

User-agent: httplib
Disallow: /

User-agent: HTTrack 3.0
Disallow: /

User-agent: humanlinks
Disallow: /

User-agent: IconSurf
Disallow: /
Disallow: /favicon.ico

User-agent: InfoNaviRobot
Disallow: /

User-agent: Iron33/1.0.2
Disallow: /

User-agent: JennyBot
Disallow: /

User-agent: Kenjin Spider
Disallow: /

User-agent: Keyword Density/0.9
Disallow: /

User-agent: larbin
Disallow: /

User-agent: LexiBot
Disallow: /

User-agent: libWeb/clsHTTP
Disallow: /

User-agent: LinkextractorPro
Disallow: /

User-agent: LinkScan/8.1a Unix
Disallow: /

User-agent: LinkWalker
Disallow: /

User-agent: LNSpiderguy
Disallow: /

User-agent: lwp-trivial
Disallow: /

User-agent: lwp-trivial/1.34
Disallow: /

User-agent: Mata Hari
Disallow: /

User-agent: MIIxpc
Disallow: /

User-agent: MIIxpc/4.2
Disallow: /

User-agent: Mister PiX
Disallow: /

User-agent: moget
Disallow: /

User-agent: moget/2.1
Disallow: /

User-agent: MSIECrawler
Disallow: /

User-agent: NetAnts
Disallow: /

User-agent: NICErsPRO
Disallow: /

User-agent: Offline Explorer
Disallow: /

User-agent: Openbot
Disallow: /

User-agent: Openfind
Disallow: /

User-agent: Openfind data gatherer
Disallow: /

User-agent: Oracle Ultra Search
Disallow: /

User-agent: PerMan
Disallow: /

User-agent: ProPowerBot/2.14
Disallow: /

User-agent: ProWebWalker
Disallow: /

User-agent: psbot
Disallow: /

User-agent: Python-urllib
Disallow: /

User-agent: QueryN Metasearch
Disallow: /

User-agent: Radiation Retriever 1.1
Disallow: /

User-agent: RepoMonkey
Disallow: /

User-agent: RepoMonkey Bait & Tackle/v1.01
Disallow: /

User-agent: RMA
Disallow: /

User-agent: searchpreview
Disallow: /

User-agent: SiteSnagger
Disallow: /

User-agent: SpankBot
Disallow: /

User-agent: spanner
Disallow: /

User-agent: SurveyBot
Disallow: /

User-agent: suzuran
Disallow: /

User-agent: Szukacz/1.4
Disallow: /

User-agent: Teleport
Disallow: /

User-agent: TeleportPro
Disallow: /

User-agent: Telesoft
Disallow: /

User-agent: The Intraformant
Disallow: /

User-agent: TheNomad
Disallow: /

User-agent: TightTwatBot
Disallow: /

User-agent: toCrawl/UrlDispatcher
Disallow: /

User-agent: True_Robot
Disallow: /

User-agent: True_Robot/1.0
Disallow: /

User-agent: turingos
Disallow: /

User-agent: TurnitinBot
Disallow: /

User-agent: TurnitinBot/1.5
Disallow: /

User-agent: URL Control
Disallow: /

User-agent: URL_Spider_Pro
Disallow: /

User-agent: URLy Warning
Disallow: /

User-agent: VCI
Disallow: /

User-agent: VCI WebViewer VCI WebViewer Win32
Disallow: /

User-agent: Web Image Collector
Disallow: /

User-agent: WebAuto
Disallow: /

User-agent: WebBandit
Disallow: /

User-agent: WebBandit/3.50
Disallow: /

User-agent: WebCapture 2.0
Disallow: /

User-agent: WebCopier
Disallow: /

User-agent: WebCopier v.2.2
Disallow: /

User-agent: WebCopier v3.2a
Disallow: /

User-agent: WebEnhancer
Disallow: /

User-agent: WebSauger
Disallow: /

User-agent: Website Quester
Disallow: /

User-agent: Webster Pro
Disallow: /

User-agent: WebStripper
Disallow: /

User-agent: WebZip
Disallow: /

User-agent: WebZip
Disallow: /

User-agent: WebZip/4.0
Disallow: /

User-agent: WebZIP/4.21
Disallow: /

User-agent: WebZIP/5.0
Disallow: /

User-agent: Wget
Disallow: /

User-agent: wget
Disallow: /

User-agent: Wget/1.5.3
Disallow: /

User-agent: Wget/1.6
Disallow: /

User-agent: WWW-Collector-E
Disallow: /

User-agent: Xenu's
Disallow: /

User-agent: Xenu's Link Sleuth 1.1c
Disallow: /

User-agent: Zeus
Disallow: /

User-agent: Zeus 32297 Webster Pro V2.9 Win32
Disallow: /

User-agent: Zeus Link Scout
Disallow: /

Robots.txt - Stop Search Engines To Access Your Private Files

The robots.txt file is a text file containing commands to the engine crawlers research to clarify their pages who may or may not be indexed. Thus any search engine began its exploration of a website seeking robots.txt at the root of the site.

Format robots.txt

The robots.txt (written in lower case and plural) is an ASCII file that are at the root of the site and may contain the following commands:

* User-Agent: allows you to specify the robot affected by the following guidelines.
* The value means "all search engines".
* Disallow: allows you to specify the pages to exclude from indexing. Each page or path to exclude must be on a line at hand and must begin with. The value / sole means "all pages."

The robots.txt file should contain no blank line!

Examples of robots.txt:

* Exclusion of all pages:

User-Agent: *
Disallow: /

* Exclusion of any page (equivalent to the absence of robots.txt, all pages are visited):

User-Agent: *
Disallow:

* Authorization of a single robot:

User-Agent: nomDuRobot
Disallow:
User-Agent: *
Disallow: /

* Exclusion of a robot:

User-Agent: NomDuRobot
Disallow: /
User-Agent: *
Disallow:

* Excluding one-page:

User-Agent: *
Disallow: / directory / path / page.html

* Exclusion of several page:

User-Agent: *
Disallow: / directory / path / page.html
Disallow: / repertoire/chemin/page2.html
Disallow: / repertoire/chemin/page3.html

* Exclusion of all pages of a directory and its subfolders:

User-Agent: *
Disallow: / directory /