An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building.
Link building is a practice of getting the other semantically similar websites to feature your link on their websites. Link building constitutes finding viable business partners willing to endorse your site. An authoritative link to your site counts as one vote toward your link popularity.
Other site owners would link to a page, when they consider the content important. Likewise, search engines will consider your content important because human beings, not software programs, link to your site’s content. These factors result in the page attracting classified visitors.
There are various attributes that influence the link building initiative. The irony of link building is that while it may be appear to be an easy exercise (sourcing links from FFA and link a minute sites is easy), the real benefits of link building accrue only when the link is obtained from a quality website that is thematically relevant to the website that the link is requested for. Hence the paradox.