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Saturday, September 1, 2007

Link Building: The paradox of Poverty amidst Plenty

An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building.

Link building is a practice of getting the other semantically similar websites to feature your link on their websites. Link building constitutes finding viable business partners willing to endorse your site. An authoritative link to your site counts as one vote toward your link popularity.

Other site owners would link to a page, when they consider the content important. Likewise, search engines will consider your content important because human beings, not software programs, link to your site’s content. These factors result in the page attracting classified visitors.

There are various attributes that influence the link building initiative. The irony of link building is that while it may be appear to be an easy exercise (sourcing links from FFA and link a minute sites is easy), the real benefits of link building accrue only when the link is obtained from a quality website that is thematically relevant to the website that the link is requested for. Hence the paradox.

To read complete article press your finger @ Mindscape

1 comment:

aloria said...

The only problem with this is that if your site is new and you have no links, it does not matter how much great content you have if you do not have any links nobodys going to see it. Which brings me to the paradox. If you have a site that ranks well in the search engines, other people are naturally going to link to you if your site has good content to offer. By having a high ranking website, it is easy to get more links to your website. Conversely, if you have a site that does not have any links, your ranking in the search engines is going to be quite low, if not non existent. Nobody is going to link to your site naturally over time if they don’t even know it exists, hence the link building paradox.

Link Building